Andy is a design founder turned startup investor and coach. He loves speaking at conferences like Smashing Conf and is a founding member of the Adobe Design Circle.
In this article, Andy Budd shares his way of requesting feedback: rather than sharing a linear case study that explains every design revision, the first thing to do would be to better frame the problem.
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We’ve all been there. You spent months gathering business requirements, working out complex user journeys, crafting precision interface elements and testing them on a representative sample of users, only to see a final product that bears little resemblance to the desired experience.
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Traditional business logic dictates that you should outsource functions that aren’t core to your business in order to let the efficiencies of the market drive down costs. Let’s say you run a profitable magazine publishing company. You’ll probably have in-house editorial, marketing and finance teams. However, there’s little point in hiring your own cleaners because they’re not core to your business.
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Every year there are around 100 web conferences in the UK, and there are new ones emerging all the time. With a conference catering for every design and development niche, you are rarely more than an hour away from your nearest event.
If you’re interested in JavaScript, then Full Frontal is a must. If you like to geek out on typography, then you should hit up Ampersand. If you’re bored of the traditional format, then why not go camping in Wales or hack from a boat on the Thames?
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