Robert Hoekman Jr is the author of Experience Required: How to Become a UX Leader Regardless of Your Role (New Riders), and several other renowned books on user experience. He has worked with Akamai, Intuit, Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin, WordPress.com, and many others, and has spoken at industry events worldwide. To inquire about consulting opportunities with Robert, contact Tangible UX.
Every job comes with its own set of “things I wish I’d known before I started working here.” For this piece, veteran UX leader and author Robert Hoekman Jr looks back on 20 years in the profession to craft a counter-punch: a set of “things we should ask every company before going to work for them.”
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In this article, let’s look at how to run a kickoff and how to get yourself into a positive position in which you can steer the ship, rather than crash it into the dock.
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There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concept meeting, you say, where you can make a real difference.
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Let’s say you run a UX team. Better yet, let’s say you don’t. Let’s say you just want to do great work. You want great UX to happen consistently. You want it now. You want it all the time.
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Following is a list of 13 beliefs on the value of user experience strategy, design, and designers, one for every year that Robert has been in the web industry at the time he wrote it in 2012.
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If you’re reading this, odds are that you’re a Jane. You are a tech-savvy, confident user who jams those buttons down like there’s no tomorrow, fearlessly marching your way through whatever task stands in your way.
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In this article, Robert explains why it’s not about deliverables but instead about results. Understanding why this works the way it does depends on understanding the real role of the designer and the deliverables they create.
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