If you haven’t already researched biometrics for your user testing projects, perhaps it’s something you’d like to check out as an addition to your current testing.
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It’s important to understand that all decisions involve emotions. In this article, Susan Weinschenk explains how you can make your users feel confident of their decisions and why it’s a bad idea to provide more than four options to choose from.
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Given the way our brains work, there are things you can do that will grab your user’s visual attention. In this article, Susan Weinschenk explains how the visual cortex of our brains plays a vital role in controlling our behavior.
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It’s not just micro-moment design problems that can cause trouble. Macro design issues can result in massive UX problems, too. Let’s take a closer look at how to avoid such failures and why they are critical to the UX success of any product.
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The mobile web is a booming place right now, which means web designers are spending lots of time trying to figure out how to win over this particular class of users. One way not to do that? Dark patterns. While your company may get some superficial and short-term gains in the process, nothing good will come from it in the long-run.
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Have you noticed the alarming lack of touch stimuli in current technologies? With the help of this article, let’s aim to consider using more touch and motor skills when designing your very next product.
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It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While these things can compel users to take action, it is worth considering the psychological principles that influence users’ behavior.
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Emotions aren’t a problem to be solved. People are complicated. People change. People are often a little conflicted. Algorithms can have a hard time with that. Emotion-sensing data promises to balance machine logic with a more human touch, but it won’t be successful without human designers.
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Besides creating the best conditions for users to complete their tasks, it’s important to map their motivation to convert their good intentions into tangible outcomes. When UX combines motivation with users’ ability and triggers, it gets easier to persuade them to perform an action. In this article, we’ll explain from a psychological perspective what drives behaviour, and we’ll share three tips on how you can use these insights along with UX best practices to change your users’ behaviour — and count on the formal model Fogg’s to help you structure research and design processes to ensure that users’ needs are considered.
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